"The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself."

 

Hello,

 

We are sure by now you are familiar with the hashtag and must have identified different hashtags while going through difference social media posts.

 

Through this post we will explain, how to use Hashtag for different social media platforms.

 

Hashtags have come closer to being searched on search engines like queries; however still many marketers who know little about Social media marketing.

 

Hashtags are the real advantage for social media marketing, as blogpost with a #hashtag not only attracts your followers but too people who are interested in the #hashtag keyword or phrase.

 

 

Hashtag on twitter

 

Who would not like to have twice the number of re-tweets than before and that to merely by introducing a #hashtag, yes its true by introducing the right #hashtag in your twitter posts your retweets increases thus increasing the chances of getting more business.

 

But even using more than two hashtag is a suicide as it decreases your engagement in spite of increasing it.

 

The key is to use one or at max 2 #hashtags in your posts and that to relevant to your posts or the business you are in. For example if you are selling a POS software solution than prefer adding hashtags which are of the same domain like #POSSoftwre or #softwarePOS or #retailsoftware.

 

Hashtag on Instagram

 

Engagement boost is on an all time high with the use of #hashtags for instagram. Well Instagram can be considered as an exception and where more #hashtags may not hamper your engagement.

 

Researches show that brands with more than 1000 followers received on average 21.21 interaction per post, however the accounts with less than 1000 followers showed a dramatic number wherein a post with 11#hashtag received an average of 77.66 interactions.

 

 

Well the above results show the behaviour of users on instagram wherein the users want to discover, share the images they are interested in, and the right number of #hashtags will improve the engagement and make the post more discoverable in the search. However it’s recommended to not go #hashtag crazy.

 

Hashtag on Facebook

 

Be prepared for another exception, yes its facebook this time, hashtags has no or negative impact on the posts on facebook.

 

Researches show that posts with no hashtags outperform the posts with hashtags. However there is still a lot of work left to be done.

 

Hashtag on Google+

 

Google+ automatically gives hashtag on the basis of the content in the post, however if require you can add your own #hashtag and can even edit the one which is auto generated by Google+.

 

Unique thing about Google+ is that you can include #hashtags in posts as well as in your comments, which doubles the probability to get found.

 

As Google+ is Google social media it gives #hashtags inclusion in search and made it more convenient for researches to do a more comprehensive research.

 

Conclusion: Just like keyword research we must do a #hashtag research and pick and choose the best #hashtags. Some tips to follow while searching for #hashtags are

 

·         Look what hastags are being used by the competitor and influencers

·         Give it a thought and cover related hashtags

·         Research more and

·         Cross check before posting

 

                                                                                                                                                                                                                Thanks

                                                                                                                                                                                                              Siddharth